Psychographic Segmentation of Saving Market
نویسندگان
چکیده
The purpose of this study was to examine the possibility saving market segmentation by identifying segments consumers using a combination several dimensions, such as psychological motivations, perceptions, attitudes, and demographics. A sample 1,800 age-appropriate savers, randomly selected, completed structured questionnaire which contains more than 190 questions determine an individual's differences for each dimension. Data related key objectives were analyzed Factor analysis, Cluster multi-factor regression. Results revealed certain that differed in demographic characteristics. further examined among based on factors impact consumer's purchasing intention choice savings services.
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ژورنال
عنوان ژورنال: The International Journal of Business and Management
سال: 2022
ISSN: ['2321-8916']
DOI: https://doi.org/10.24940/theijbm/2022/v10/i2/bm2202-042